Page 72 - مدخل الى العلاقات العامة
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???? ??????? ???????? ?????? ???????? ?????? ?? ?????? (? )PRSA????? ??? ????
??? ????? ??????? ??? ????? ????? ?? ???? ?????? ???? ???? .???? ?? ??? ?? ???? ???

                                                           ???? ?????? ?????? ????:??

                                      ?(? )1????????? ????????? (?:)Advocacy??

    ?????? ???? ??????? ?????? ??????? ??????? ?? ?? ?? ??????? ?????? ??????.??

                                                   ?(? )2?????? (?:)Honesty??

  ????? ?????? ????? ??????? ????? ????? ?? ? ????? ????? ??????? ????? ??????.??

                                             ?(? )3?????? ????? (?:)Expertise??

                       ?????? ????? ?????? ?? ???? ????? ?????? ? ???????? ?????????.??

                                        ?(? )4???????????? (?:)Independence??

               ?????? ????? ??????? ????????? ??????? ????????? ?? ??????? ????????.??

                                                  ?(? )5???????? (?:)Loyalty??

         ?????? ????? ??????? ??????? ?????? ????? ?????? ??? ?????? ?????? ??????.??

                                                    ?(? )6?????? (?:)Fairness??

                                        ?????? ??? ??? ???? ??? ??? ???? ???? ????????.??

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