Page 95 - مدخل الى العلاقات العامة
P. 95
???? ???? ??? ???? ????? ????? ?? ????????? ???? ????? ????? ? ?????
????????? ?????? ?? ???? ????? ??????? ???? ????????? ???????? ?? ??? ????????
?????????? ????? ????????? ????? ??? ???? ?? ??????? ??????? ????????.??
?????? ??? ??? ???? ??????? ?????? ??????? ?? ???? ??????? ????????? ???
????????? ???????:??
?? -1????????? ?:Motivation??
????? ???????? ??? ?? ??????? ??????? ??? ????? ????????? – ???? ????????
???? ????? – ???? ?????? ???? ????????? ???? ????????? ???????? ???????? ????? ????????
?????????? ??????? ???????? ???????? ????? ????? ???? ????????? ???????? ?? ????????
????????? ??????? ?? ?????????? .????? ????????? ???? ?????? ??????? ???????? ??????
????????? ?????? ???????.??
?????? ??????? ????? ???? ???????? ?????? ?? ??? ??????? ????? ??????
???? ???? ??? ??????? ????????? .???? ??? ??? ??????????:??
?? ????? ??????? ????? ?????? ???????? ?? ???? ?????? ???????? ????????
???? ?????? ???? ??????? ???? ????????? ?????? ???? ????? ?????.??
?? ????????? ???? ??? ????????? ????? ??? ????? ??? ???????? ???????? ??????
??????? ??????? ?????? ??? ??????? ?????????.??
?? ????????? ????? ???? ???????? ????? ?? ??? ???????? ????????? ????
??????? ???????? ??????? ?????? ??? ????????.??
?? ????? ??????? ??? ??? ??????? ???????? ??????? ?? ? ?Relevance?????
???? ??????? ???????? ??????? ??????????? ????????.??
??- 92 -??
