Page 5 - National Book Tokens Euro Merchandising Catalogue 2020-
P. 5

Free local marketing with Caboodle

















                              Connecting your bookshop with booklovers – for free


                                                      





                     400k+ email         3.8m           500k local      37k followers    12k followers
                      subscribers       webpage        offer emails
                                      views in 2019    sent monthly

                                                                        Niki from Gwisgo Bookworm:
        Are you using Caboodle  to promote your business?  The          “While we were unable to trade normally,
        rewards programme from National Book Tokens allows you to       due to Covid-19, Caboodle meant that our
        communicate with thousands of booklovers – for free!            offers reached a wider audience at a time
                                                                        when it  was  essential  to  maintain  a  high
        One-stop-shop for marketing                                     profile.”
        With just one click, when you list your offer or event (whether
        virtual or instore) on Caboodle it will appear:

        •   on nationalbooktokens.com                                     Emma from Book-ish:  “We  upload
        •   on the Independent Bookshop Week or Books Are                 all of our events to Caboodle to ensure we
            My Bag websites                                               reach as many people as possible. It's quick,
        •   in our local offer emails which are automatically sent to     simple and effective. It's great to have such
            Caboodle members near your bookshop – just like some of       an easy to use tool to make promotions that
            these:                                                        little bit easier!”


                               Free tote bag
           Milly Johnson’s     when you buy       Robin Stevens
            virtual book         a copy of        book signing at
            launch at The      This Lovely City   Max Minerva’s         Sarah from The Book Shop:  “Our
             Book Vault          at Bourne         Marvellous           shop is 87 years old and I have been trying
                                                     Books
                                 Bookshop
                                                                        desperately  to  put  the  shop  on  the  map.
                                                                        Caboodle gave me the perfect platform for
                                                                        that and I am so pleased with the results.”




       Bookshop of the Month
                                                                        Find out more and get started
       As if that wasn’t enough, all bookshops
       with offers on Caboodle are in with a                            Visit caboodle.nationalbooktokens.
       chance of winning our Bookshop of                                com/booksellers
       the Month hamper prize!
                                                                        Contact marketing@booktokens.co.uk
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