Page 38 - The Book For Men Fall/Winter 2023

Walk the Lens
For Jacques Marie Mage’s latest collection, the eyewear brand looks to the legacy of Johnny Cash
JACQUES MARIE MAGE DOESN’T JUST MAKE GLASSES — IT CRAFTS
them. The California-based brand has transformed the production of spectacles and shades into an art, imbuing every style of frame with a truly unmatched eye for detail. And among the Los Angeles label’s most uncanny, incomparable talents is its penchant for finding the perfect collaborators.
Jacques Marie Mage counts folk-chic fashion brand Alanui, actor and singer Jeff Goldblum, and jazz label Blue Note Records among its creative partners, but the brand’s latest inspiration is even more musical — a tribute to the Man in Black himself: Johnny Cash. The famous country singer-songwriter, who died twenty years ago, made sunglasses an enduring mainstay of his monotone look — and that stark, stylish aesthetic informs two new designs in this most recent collection.
The styles, both rendered in four colours and limited to between 350 and 500 pairs, include the “Cash” frame, inspired by the spectacles worn by the musician during his arrest in El Paso, Texas in 1965. With bold brows, sculptural temples, and a Johnny Cash signature foil stamp on the inner temple, the design is finished with Jacques Marie Mage’s trademark precious metal detailing. There’s also the “Quentin” frame, inspired by eyewear worn by an inmate during Cash’s concert at San Quentin Prison in 1969. This style features the same precious metal finishing but also has distinctive paddle temples, cool-coloured lenses, and hatchet front pins. Cash would most definitely approve.
The Jacques Marie Mage x Johnny Cash collection is available through JMM or select eyewear retailers, starting at $1,295.
38 BFM / FW23 PORTFOLIO
WALK THE LENS: TEXT BY MARC RICHARDSON.