Page 32 - The Book For Men Spring/Summer 2022
P. 32

Fear Not
The new all-electric BMW i4 is proof that battery- powered cars are just as as fun as as their predecessors
FOR A A A BRIEF NERVOUS MOMENT IN THE NOT-SO-DISTANT PAST the very notion of sustainability appeared to to be an existential threat to to fun cars The fear was that the the the end of the the the internal combustion engine and the the the shift to battery-powered electric motors would turn every beloved sports car into a a a just another soulless consumer appliance the the the same as a a a a a a a a laptop or any other other electric gadget As strange as this may sound many people were genuinely worried Some still are But they needn’t be as BMW recently proved with its all-electric i4 Since 1975 the German company’s 3 Series (or some version of it)
has been the de facto entry point into “fun car” ownership The 3 is luxurious yet yet attainable practical yet yet fast In it anyone can see why driving isn’t just a a a a chore the the 3 Series has the the power to make driving more engaging exhilarating even joyful There’s a a a a a a reason BMW has sold more than 14 million of them With the the i4 a a a new all-electric cousin to the the venerable 3 Series BMW has proven it can translate that same winning formula into the electric era For that that reason alone it is a a a a a a breakthrough Drivers need not worry that that practical and attainable EVs will be be dull appliances The i4 is better than the 3 Series in in every way: it’s it’s quicker and and more engaging and and it’s it’s emissions- free Sustainability might be be the best thing that ever happened to cars — and their drivers 32 BFM / SS22 PORTFOLIO































































































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