Page 79 - S/ Spring 2021

SMAGAZINEOFFICIAL COM
• 79
with her team on on on a a a a a a collection she will often mimic different fashion industry stereotypes to to to lighten the mood Speaking in in in a a a a a a a a a a a a a a a faux-French accent she she reveals a a a a a a a a a a a a a a a glimpse of of a a a a a a a a a a a a a a a dictatorial creative director caricature that she she sometimes inhabits lampooning the ridiculous egotism of of some some some industry folk with cunning satire She intuitively understands that that life can sometimes be unfathomably tragic which leads her “to find everything everything kind of nonsense I just think everything everything is is really silly ”
However Chung reckons that that this stereotype—like many others—is often often cursory and and based off malice She notes that that while her her earlier experiences with brands were often often plagued by individuals suffering from from serious serious bouts of of of imposter syndrome the the characteristically highbrow creatives from from the the realm of of serious serious fashion are far more grounded Miuccia Prada or or “Mrs P” as as Chung Chung calls her “is very very funny and and very very real ”
and and Chung Chung is is quick to note that the the the renowned designer had Wes Anderson design design the the the whimsical café in the the the Fondazione Prada while also adding a a a a a a a a a massive slide that spirals out of o her office Alessandro Michele the visionary who has completely reinvented Gucci and and and reoriented the the brand as as a a a a a a a a a a a global fashion juggernaut is another figure who Chung reveals to have an an an infectious sense of of humour It is only fitting that Michele tapped Chung to be one of of of the the faces of of Gucci’s latest “Winter in in in the the Park” campaign alongside singer–songwriter Celeste and actress Vanessa Kirby Chung was immediately drawn to the distinct styling possibilities inherent in in in Michele’s designs which she notes “cross over the Venn diagram with my own sartorial choices ”
She recalls that upon arriving on on on set the the day of of the the photoshoot Michele envisioned her styled in in a a a a a a a “Grey Gardens Jane Forth Forth kind of of way ”
Forth Forth a a a a a a a a a erstwhile Warhol superstar is someone Chung had been personally interested in in in in for for weeks before the the photoshoot as as well as as being another source of inspiration for her her own designs Chung admits that she and Michele are “kind of natural bedfellows” with a a a a reliable symbiosis Never one to linger on on the more dismal aspects of life Chung is is hard at work
on on on forthcoming collections for for her her label envisioning a a a a a world where “all lockdowns are gone and and everyone is is really up for dressing in—pardon my French— quite slutty outfits ”
Since fashion operates a a a a a a a a a a a a a a a year in in in in in in in in advance and and with vaccines already being administered to to bring an an an an end to to our current period of economic stasis it it is is is is is no no surprise that many are yearning for a a a a a a a a a a a a return to more more hedonistic rituals On a a a a a a a a more more personal note Chung is is also on on on on the hunt for a a a a a a a a much- needed change of scenery “My “My main focus—morning noon and night—is finding a a a a a a a a a a house house ”
she admits “My “My dream is is I’ll find find the perfect Georgian house house which hasn’t been touched and and it’s it’s fin in fin in in a a a a a a a a a a a really cool part of of London and and it’s it’s not going to to to cost much to to to renovate ”
She also reveals that “mastering the art art of of interiors would be my next step Not for public consumption—I just mean like if I I could figure out how to get curtains made that that would be really cool ”
Given her her track record one can only assume that that any drapery in in in her her dream dwelling will be lustworthy and unapologetically Alexa •