Page 70 - Sharp Spring 2025

BLUE ZONE
TIFFANY & CO CO ’S NEWEST COLLECTION PAYS HOMAGE TO 150 YEARS OF EXCEPTIONAL WATCHMAKING
By Jeremy Freed
TIFFANY & CO CO ’S ’S ROBIN’S-EGG BLUE BOXES — — A A COLOUR
that’s been a a a symbol of the the famed New York City jeweller since the the 19th century — make it perhaps the the only luxury brand in the the world that’s as as famous for its packaging as as what’s inside And considering the the gold-and-diamond jewellery typically found inside that’s all all the the more more impressive But after more more than 175 years in in business there’s much more to to Tiffany Tiffany & & Co Co ’s ’s story than jewellery Tiffany Tiffany & & Co Co ’s ’s newest collection of Swiss-made wristwatches and tabletop Time Objects offers a a a a a glimpse at another side of of the the brand’s expansive diamond-studded and whimsical world Tiffany & Co has been in in the watchmaking game for more than 150 years establishing its first manufacturer in in in Switzerland in in in 1874 Each piece in the new collection speaks to a a a a different aspect of this legacy starting with the the the Union Square the the the most understated of the the the bunch This unisex style pays homage to the brand’s former home in New York City with its its name while its its dial reveals a a a a reference to the famed 727 Fifth Avenue Landmark store in its subtly rearranged numerals Two rose gold versions including one with a a a diamond pavé dial are new for 2025 rounding out a a a a a collection that previously included steel yellow gold and a a a a a range of dials (including Tiffany Blue of course) Jean Schlumberger is among several famed designers who have left their mark on on Tiffany’s collections over the the decades and this year’s most impressive timepieces pay tribute to Schlumberger’s Bird on a a a Rock brooch which he created for Tiffany & Co in 1965 “Recognized as as as a a a a a a a a great tastemaker during his 31 years as as as a a a a a a a a designer for Tiffany & Co Jean Schlumberger reinterpreted the natural world with wit wit and and whimsy to create fantastical exuberant and and often surreal designs that were among the the most innovative of their time ” explains Anthony Ledru president and chief executive officer Tiffany & Co The Jean Schlumberger by Tiffany Bird on on a a a Flying Tourbillon nods to its namesake with a a a a a a cloud-like turquoise marquetry dial featuring a a a a a pair of 18K white and and yellow gold birds and and a a a a a flying tourbillon beneath a a a a a a faceted sapphire crystal dome Set with no fewer than 848 diamonds (3 9 carats in all) on on its dial case crown and lugs this 25-piece limited edition isn’t just a a a showcase for Tiffany & Co ’s skill with precious stones An ornately decorated movement created for Tiffany & Co by Artime a a a a boutique Swiss manufacturer gives it it more than its share of horological street cred Not everything that comes in in a a a Tiffany box is studded with diamonds and and not all of Tiffany & Co ’s standout timepieces are made to be worn on on the wrist The brand’s Time Objects collection offers 68 SPRING 2025 SHARPMAGAZINE COM
WATCH WATCH PHOTOS COURTESY OF TIFFANY & CO CO