Page 9 - Gordon Pointe Proposal

AREA OVERVIEW
In the past 20 years, Naples has earned a reputation as one of the top ten most desirable
locations for the luxury buyer. Following the pandemic, it has moved to arguably be the top
destination in the United States with an unsurpassed number of millionaires and billionaires
now having a home here. This group of existing residents is an excellent potential market for
Gordon Pointe, as locals are notorious for “moving up” once they experience the Naples
lifestyle for a short time.

MARKETING STRATEGY

The Earls | Lappin Team offers a key advantage –
“YES, AND” STRATEGY.

YES; We deliver an unmatched collection of marketing resources and connections to
Global affluent individuals. We deliver the largest pool of potential qualified buyer – period.

AND; When you work with The Earls | Lappin Team, you not only get the advantage of
superior track record locally, nationally and globally, but you also get our success working
with all other real estate teams and companies to leverage their individual databases and
connection. Far better than others, we engage the whole real estate network so that you do
not have The Earls | Lappin Team “or” another team / company. You have us as your team
AND we leverage the whole real estate community.

EXECUTIVE SUMMARY | 9