Page 44 - Gordon Pointe Proposal
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ACHIEVED THE HIGHEST PORT
ROYAL YACHT BASIN SALE IN THE POSITIONING
HISTORY OF COLLIER COUNTY To maximize the sales price for the current owners, it is unlikely that a developer/builder will be the
purchaser. After running economic scenarios for a such a venture, the potential profit is not available at the
true maximum price that is attainable. Therefore, the most realistic purchaser will be the billionaire who
wishes to have the most exclusive estate in one of the most desirable locations in the world----Naples.
MARKETING TIMELINE
As we have been engaged with the subject property for well over a decade, we already have a reasonable
amount of marketing collateral, including aerial photography and site plans conducted by a nationally-
acclaimed architect; however, a property of this caliber would require more, such as ground-level
photography, interior photography of the existing residences as needed, brochures, etc. Upon receipt of an
executed Listing Agreement, we will proceed in obtaining the additional requirements to properly begin to
market the offering. The photography will only require a few days, whereas the print materials (brochures
and direct mail pieces) may take up to two weeks.
This being said, we feel comfortable that we will be ready to present the offering to the public market
within three weeks of receiving the executed Listing Agreement. Upon the property being placed in the
Multiple Listing Service, it will simultaneously be featured on the numerous national and international
outlets mentioned herein.
MANAGEMENT OF DUE DILIGENCE MATERIALS TO INTERESTED PARTIES
In our experience, providing Due Diligence material, such as a boundary survey, is critical in the buyer
courtship process. Nevertheless, it is a standard operating procedure for our team to conduct our own
due diligence on prospective buyers to ensure that they are qualified candidates prior to providing
such material. For all interested parties, we will keep a concise log and relay to you any showings with
the party’s identification.
MARKETING | 45