Page 110 - The EDIT | Q2 2017
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Thoughtleader
Reframing Winning
Being asked to draft the winning formula for awards may seem like asking Google Maps to direct oneself to the pot of gold at the end of the rainbow. If we, upon reconsideration, reframed the concept of winning away from being just a destination to a journey, our focus is shifted to the various stepping stones of the journey.
The destination of this journey? An innovative, award-winning campaign that addresses consumer needs, whilst meeting business goals.
So, how do we prepare for the journey?
THE EDIT ISSUE 06 | Q2 2017
