Page 29 - The EDIT | Q2 2017
P. 29
IA
RAPHICS
Radio TV Newspapers Others
33% 30%
£1,178 60%
AVE. HOUSEHOLD INCOME
63%
KET RES
TION
97%
Own at least 1 social account
SOCIAL
NETWORK Are
PENETRATION Male users
ling Jaya is the #5 selfie in the world in terms of
-takers per 100,000 people
MUSLIM 62% POPULATION
TIME SPENT ONLINE
3% 4%
2015 2016
Note: Digital spend not tracked
2012 2013
3.62h
2014 2015
1st
51%
58%
58%
MEDIA PENETRATION
S
T
a
y
60% 69%
AD SPEND
72%
95%
149%
30%
% of the total spending
