Page 30 - The EDIT | Q2 2017
P. 30

MALAY
COMMERCE CUL
Despite almost 70 percent internet penetration in 2015, only five percent of Malaysian businesses had an online presence.
In terms of size, Malaysia’s ecommerce market is on equal footing with Singapore’s. The nation’s ecommerce industry is expected to increase by 8X to $8 billion within the next ten years.
In March 2017, Malaysia formally launched the Digital Free Trade Zone initiative. This is the first digital global trade platform beyond China, a joint initiative by Prime Minister and Alibaba Group to accelerate Malaysia’s digital roadmap that aims to double ecommerce growth from 10.8% to 20.8% by 2020.
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