Page 47 - The EDIT | Q2 2017
P. 47
SIA
APHICS
14
GROUPS LANGUAGES
TV Digital Mobile
1st Largest
MUSLIM POPULATION
TION
10%
Have bought beauty products
SOCIAL
TIME SPENT ONLINE
2015 2018
% of digital spend (2015)
2012
4.84h
3.54h
2013 2014 2015
1st 59%
29%
NETWORK Are
PENETRATION
esia's notorious traffic nditions results in a
bly longer prime-time radio period
Male users
MEDIA PENETRATION
E
A
a
20% 22%
AD SPEND
35% 60%
64% 11%
94%
17%
PCs vs. Mobile
% of the total spending
61% 17%
