Page 49 - The EDIT | Q2 2017

SIA
URE MEDIA
n is growing rapidly.
worlds population by 2030 nting for a large %)
n results in 67% more ng normal months.
and Personal Care
cific (APAC) region is
at a steady rate. 15.42 percent during 2013-2030)
acebook activity madan.
Jakarta is the world's tweet capital and advertisers eager to reach the youth audience are paying popular Twitter users to spread their word through for a fee per tweet.
Indonesians have taken social media, which is generally seen as more of a marketing/branding channel and turned it into a legitimate sales channel (Social Commerce).
Especially in rural areas, where shopping malls are few and far between, social media platforms like Instagram are filling in the space for Indonesians who want to go shopping.
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