Page 55 - The EDIT | Q2 2017

NES
RAPHICS
93%
175
Print T
V Radio Other
5% 5%
77% 14%
2015
BAN CHRISTIAN DIFFERENT ETHNIC
TION
81%
Spend most of their time online shopping
SOCIAL NETWORK
P E N E T R A T I O N (% of internet users)
GROUPS
TIME SPENT ONLINE
2012
2013
5.34h
3.16h
2014 2015
65%
Have interacted with a brand on social media
1st
74%
ippines has one of the est internet speeds in
e world at 2.7 mbps!
MEDIA PENETRATION
I
%
A
w
31%
57%
76%
% of the total spending
83%
97%
PCs vs. Mobile
AD SPEND