Page 57 - The EDIT | Q2 2017

NES
URE MEDIA
Spanish colony for nturies - was taken
early 20th century. nces remain strong,
f language, religion rnment.
tio of population in the is 63.7 %.
king population in the
y provide for themselves
re on children and aged
that the pressure on the n of the Philippines is
ly high.
The Philippines has 5th worst traffic in the world with a study reporting that the average one-way commuting and traveling time or time index in the Philippines spans 46.09 minutes before people reach their destination. For this reason, Radio and OOH advertising has been very popular and effective in metro areas.
Nielsen’s TV Audience Measurement results show that in the last two years television viewership has remained strong, with Filipino viewers tuning in to their TV sets 33 hours per week. Simultaneously, watching videos online among Filipinos who use the internet rose from 13% to 76%. Moreover, almost all digital consumers in the Philippines, or 96%, engage with two screens simultaneously.
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