Page 7 - The EDIT | Q2 2017

Coming off the back of the 2016 Volkswagen Group win, PHD had a lot to celebrate as we entered 2017. We had successfully upheld our legacy as a challenger brand, winning the account from WPP’s MediaCom.
As we pass the year’s halfway mark, it is imperative that we stay comfortable in a place that’s challenging, as it is our challenger mindset that pushes us to find a better way for our people, our clients and our work.
Our Challenger Mentality
Maintaining our reputation as a challenger brand, we must avoid complacency. By doing so, we ensure that:
1. Great clients want to work with us
2. Thebrightestmindswanttoworkforus
3. Wearerecognisedforourindustry-leading, revolutionary work
Over the coming months, we will continue to see the media landscape shift, as it has already begun to do so. Susana Tsui, PHD APAC CEO, believes that these shifts will occur in two key areas: We will witness brands requesting increased brand safety in their media spends, whilst seeing a drastic shift in how consumers spend their money, from physical retail to e-commerce.
The basic foundation that will allow us to deliver in this changing landscape is our people. Our PHDers.
If we want to forge a future facing agency, then we will
need people with new, diverse skillsets to start leading in the region. We don’t want to be spectators of the future. We want to be active participants of it.
Susana Tsui
Having the right people may be one key component, but a right culture is the other. Only by combining the right talent with our innate culture of curiosity will we push ourselves to become a future ready agency.
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THE EDIT ISSUE 06 | Q2 2017