Page 9 - The EDIT | Q2 2017

EDITorial
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Explore our region’s talent — watch PHD APAC’s La La Land video on S.A.M.: http://welcome.phdmedia.com/
In this edition of The EDIT, we DISCOVER the latest trends to emerge from SXSW and I-COM, and
take a deep dive into South East Asia’s dynamic and fast-moving markets. In the IDEAS section, you are granted an exclusive, behind-the-scenes look at our shortlisted wave two Light Awards. Of the great work to emerge from wave two – from
a sex education revolution in China, to talking
ice cream in Australia and an AI defence system built in Singapore for mothers — four of the
seven shortlisted cases were produced in APAC,
an astonishing feat! As you turn the page to the THOUGHTLEADER section, you will find inspiration on award wins from PHD Hong Kong’s James Wong, as well as learn to make sense of a messy world with none other than PHD APAC’s Chris Stephenson.
By creating a culture of thought leadership, we forge our future. It helps to drive our product and client offerings too. It’s part of our restless culture. Being
Your Regional Team
Susana Tsui Chris Stephenson
PHD APAC CEO Regional Head of Strategy
& Planning, APAC
restless ensures that we are constantly thinking about what can and should be done, even when the possibilities lie in uncharted waters. It ensures that we challenge conventions. It ensures that we find a better way.
As we continue moving through a period of increasing change, many will choose to focus only on immediate windows of opportunity. However, we need to ensure that our capitalisation always leads to long term success, and that we challenge ourselves to look for another, better way. Only then can we look forward to many days of sun ahead.
Let’s be comfortable, not complacent, in a place that’s challenging, because that’s when we do our best work.
Susana Tsui
Kel Hook
Regional Head of Global Account Management, APAC
Nicholas Short Regional Marketing Specialist, APAC
THE EDIT ISSUE 06 | Q2 2017