Page 73 - The EDIT | Q2 2017

M
RAPHICS
TV Digital
1%
76% 12%
5% 12%
Print
Radio OOH
% of digital spend
10% 62%
BAN
TION
74%
mart phone users use messaging
apps
SOCIAL NETWORK PENETRATION
MOBILE AND SMART 6%
PHONE USERS
ANNUAL GROWTH RATE
AGED 15-54
2015
2015 2016
61%
44 %
2017
1st
36%
ile penetration is at
, indicating a multiple
ice ownership trend.
DEVICES TO ACCESS WWW
A
%
A
S
b
19% 38%
AD SPEND
73%
85%
22
Smart vs. Mobile
% of the total spending
%
Mobile