Page 74 - The EDIT | Q2 2017

VIETNA
COMMERCE CUL
According to a forecast by PWC, Vietnam may be the fastest-growing of the world's emerging
Vietnamese life revol The Vietnamese family
economies by 2020, with a potential annual growth rate of about 10% in real terms – this would increase the size of the economy to 70% of the size of the UK economy by 2040.
In Vietnam, cash on delivery (COD) remains a favored payment method among consumers, especially in urban areas.
85% of respondents used COD as their main payment method for digital purchases.
The country’s ecommerce landscape is dominated by local and regional players. Lazada Vietnam ranks among the top players in the country. It recorded the highest number of monthly page views in Vietnam in August 2016 at 24.5 million.
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