Page 77 - The EDIT | Q2 2017

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In your opinion, what categories are doing interesting communications work right now?
I think Grab is doing some amazing stuff here — also because of their new kind of services such as grab share. They invest heavily across various media channels and are open to media-firsts such as partnering with Tinder.
Also, you may not know this — but you can order a GrabBike in Viet Nam, they even have a helmet for you!
Thai Le Quoc
PHD Vietnam
Thinking about if there is one very speci c thing about the communication landscape in your market, what would it be?
We are definitely known for being a Wifi country! 4G is not wide-spread in Viet Nam so when we access the Internet, we heavily rely on Wifi.
“I think Programmatic will rapidly gain in importance over the next few months and the big advertising platforms (Facebook, YouTube, Instagram) will increase
creating platform-speci c content.”
[Thai Le Quoc]
THE EDIT ISSUE 06 | Q2 2017