Page 79 - The EDIT | Q2 2017

Discovery
This issue of The EDIT features PHD’s shortlisted Light Award entries from wave two. Astonishingly, PHD APAC’s momentum continues to grow, taking four of the top seven spots in wave two. We also explore the talent behind the work, visiting PHD China and PHD Australia. Congratulations to all!
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About Light Awards
The Light Awards is PHD’s very own global awards program, designed to unearth and celebrate the great work we do for clients across the network, as well as recognise the great teams responsible.
Now running twice a year, each office is asked to submit at least one of their best case studies from the last 6-12 months.
Entries are judged by a global jury of PHD’s greatest minds, providing invaluable feedback to teams, giving them and their work the best chance of winning in industry awards.
Our ultimate mission is to unearth and shortlist the ‘7+’ work and provide the necessary support to help the work shine at global award shows.
The cases shortlisted for the Light Awards will benefit from financial support and hands-on help to create scripts, videos and written entries, as well as a personalised calendar of suitable award shows for the year ahead. In addition to this, shortlisted entrants will receive an Amazon Echo, plus 25,000 pings on Source in recognition of their work.
And finally, the team behind the winning case study will receive 50,000 pings on Source and win a trip to the prestigious Cannes Lions festival of Creativity in 2017, where they will hopefully see their work walk away with a coveted and elusive Lion!
Curious? Want to find out more?
http://www.phdmedia.com/lightawards/
When you have exhausted all possibilities, remember
this: you haven’t.
[Thomas Edison]
Sir Edmund Hillary (NZ) and Tenzing Norgay (NP) reach the summit of Mt. Everest at 11.30am, May 29th 1953.
THE EDIT ISSUE 06 | Q2 2017