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Ideas
Kheloge Toh Jeetoge
India
Campaign Title // Kheloge Toh Jeetoge Brand // Multi-Brand (Domex, Comfort, Surf Excel Matic)
Campaign Duration // 25.11.2015–30.04.2016 Client // Unilever
With Home to Home promoters being practically ignored by most Indian consumers, we had to find a way around them — and hence we created a mobile game targeting homemakers by combining a physical game board and IVRS (Interactive Voice Response) technology.
Role of comms: REINFORCING
THE EDIT ISSUE 05 | Q1 2017
