Page 80 - The EDIT | Q1 2017
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Ideas
Winter Way to Travel
Canada Campaign Title // Winter Way to Travel Brand // VIA Rail Canada
Campaign Duration // 15.12.2015 -29.02.2016 Client // VIA Rail Canada
We used data in such an innovative way that it had a direct impact on the sales performance during the snowstorms vs performance without the campaign. The combination of 1st party and 3rd party gave an unprecedented effectiveness to the media.
Role of comms: ACTIVATING
THE EDIT ISSUE 05 | Q1 2017
