Page 81 - The EDIT | Q1 2017
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Ideas
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The Fastest Olympic campaign
Canada Campaign Title // The Fastest Olympic Campaign Brand // FGL Sports
Campaign Duration // 05.08.2016 -21.08.2016 Client // Sport Chek
This Campaign took the real-time aspect of the games to a whole other level. To avoid the fatigue that other major sponsor may experience with high frequency during the games, we evolved our message based on the actual games events. Everything was deployed in a instantaneous way to remain relevant to the consumer.
Role of comms: REINFORCING
THE EDIT ISSUE 05 | Q1 2017
