Page 83 - The EDIT | Q1 2017
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Ideas
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The Anti Bullying campaign
Canada Campaign Title // The Anti Bullying Campaign Brand // Canadian Safe School Network
Campaign Duration // 01.08.2016-31.08.2016 Client // Canadian Safe School Network
In order to not just fight bullying, but also to cut through the clutter of the vast number of antibullying campaigns, we used data in a unique way to be able to target a very specific audience with a message and a frequency that recreates the sentiment of bullying.
Role of comms: IMPACTING
THE EDIT ISSUE 05 | Q1 2017
