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CHAPTER 3 THE MILLION-DOLLAR BUSINESS IDEA
Once you know the key frustrations, what would your
competitive advantage be? How will you do your businesses
differently? What will be your selling proposition to your
potential customer? Write all your answers in the
exercise below.
My Business Type:
(E.g. Hair salon, restaurant, pest control etc…)
Key Frustrations:
(What are the complaints that customers have?)
How My Business Will Solve this Problem:
My Selling Proposition:
(This is your sales message)
Developing My Competitive Advantage
Using MACES to Unlock Your Creativity
Once you find the frustrations customers face in the market
you are in or intend to go into, you will then have to use your
imagination to create a solution to solve that problem. This
solution will then become your competitive advantage.
SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES 91
