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CHAPTER 5 MULTIPLYING YOUR BUSINESS PROFITS

your acquisition cost, at the same time increasing the value
each customer brings to you!

Lead Generation Strategy 1: Writing Ads that
Pull in Thousands of Responses & Millions of
Dollars in Sales Every Year

The fastest and most effective way to begin increasing your
leads is to advertise in newspapers, magazines, newsletters,
through email, as well as on websites, outdoor posters, bus
or train panels, radio and even television.

So, how do you write advertisements that work and give you
a high return on investment?

Step 1: Understand Your Customer’s Psychology
Before writing any effective advertising message for a
newspaper ad, poster, brochure, flyer or email, you must
understand the psychology of the target market you are writing
to. What will excite and appeal to teenagers will obviously
be very different than what would appeal to housewives.
Once you understand how they think, then you can sell them
the way they want to be sold. There are two things you must
understand about your target market’s psychology. You must
understand their a) greatest problem/ pain/ frustration/fears
and their b) greatest desires and goals.

Understand Your Target Market’s Psychological Needs

1) What are their greatest PROBLEMS, PAIN, FEARS
and FRUSTRATION

2) What are their greatest DESIRES and GOALS

144 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES