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CHAPTER 9 GROWING YOUR BUSINESS EMPIRE

than the industry benchmark. The way to prove this is to open
up a few outlets yourself and then demonstrate that they can
all deliver the same consistently high profits.

3) Be Systemized
Have you ever wondered how all the 31,000 McDonalds
restaurants in the world (run by different business owners &
staff) are able to serve the same quality of French fries and
create the same consistent customer experience? The answer
is because every part of the business process; from greeting
the customer to making the cheeseburger is systemized.

For example, every McDonalds employee is taught to smile,
look the customer in the eyes and say, ‘Good morning/
afternoon Sir/Madam. Welcome to McDonalds.’ There is a
precise and systematic way of preparing every food item. For
example, the French fries must be cooked for exactly three
minutes. If the fries are not sold within ten minutes, they have
to be discarded to maintain the freshness.

Similar, for your business to be replicated, you have to create
a system of procedures for every part of the business process;
operations, marketing, finance, human resource development
etc…These systems and procedures must be documented in
a manual for your franchisee to follow.

4) Easily Learnt
Finally, your business must be such that it should be relatively
easy to train others in the use of the systems and procedures.
This is why the best kinds of businesses to franchise are those
that can be operated by ordinary skilled workers. If your
business requires uniquely talented or highly skilled employees
to run, then it is going to be a lot more difficult to replicate

270 SECRETS OF BUILDING MULTI-MILLION DOLLAR BUSINESSES