Page 88 - 597 Business Ideas You can Start from Home - doing what you LOVE! (Beginner Internet Marketing Series)

THE ZEST OF THE BATTLE

Barton was almost always positive and uplifting
in his ads (when he wasn’t, the ads often failed)
and in his books.
But he knew the value of a challenge.
Barton once suggested that there were two roads in
life: one upward, one stuck in monotony. Another of his
famous ads (which ran over seven years) began,

“A WONDERFUL TWO YEARS’ TRIP
AT FULL PAY—

BUT ONLY MEN WITH IMAGINATION

CAN TAKE IT.”

Barton believed the great game of life was to challenge
yourself to become the best you could possibly be,
whether in business or at home.

He wrote, “Whatever obstacles, whatever disappoint-
ments may come, are merely added chances against him,
contributing to the zest of the contest.”

Barton knew people wanted to improve their lives,
but they often didn’t act in their own best interest unless
prodded. His nudge was a subtle, psychological one.

A 1926 ad for washing machines pointed out that
without a machine, your spouse was working for three

57