Page 150 - 42 Rules for 24-Hour Success on LinkedIn: Practical ideas to help you quickly achieve your desired business success.

been conclusively shown that this offers dramatic
value to your profile, it can be another feather in
your cap that supports the building of your brand.
As with asking questions, take a little time to
answer questions in a way that exhibits your ex-
pertise. Again, LinkedIn is a communication tool,
and if you answer a question posed by someone
you don't know, the first impression you are going
to be offering about your brand is going to be
based on your answer. Thus if the question were,
"How should I create my target customer?" and
one answer were, "I never really bother as I don't
have a problem with it," vs. " I look at age, income,
sex, marital status, geographic location, types of
print media used, etc.," which would be a better
way to express your brand? Clearly the second
allows you to demonstrate your knowledge in a
short yet thoughtful and knowledgeable manner.
Answering questions (along with asking questions)
provides a great avenue for you to meet and
connect with others on LinkedIn who share your
business interests. Many times the author of the
question will reach out to thank you for taking the
time to respond. By doing this, the communication
process between you and the author has started.
Lastly and most importantly, your answers can be
found by Google. Read the entire question before
answering and do your best to respond with the in-
formation that is sought by the individual who
posted the question.

134 42 Rules for 24-Hour Success on LinkedIn