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Startup Agility 129
nowhere without skillful emphasis in a fourth domain, that of effective
execution.
Figure 6-1 illustrates the four-quadrant framework for new ven-
ture success that my consulting partners and I use to assess and improve
new venture performance. It highlights four core factors that differen-
tiate successful growth ventures from those that stall or fail. In a perfect
world, issues associated with the first three quadrants—the founder, the
market, and the math—would be clearly understood and predictable, in
which case strong execution would simply require the flawless imple-
mentation of a rock-solid, well-conceived plan. But in the real world,
things are never so simple. All four domains are in constant motion,
driven by external events, internal learning, and interdependence with
each other. The cycling arrows within the model represent the always-
iterating, ever-shifting nature of the startup journey.
Figure 6-1. Four-quadrant framework for new venture success.
How can you What core need
best ready yourself or problem
and your team for are you addressing?
what lies ahead? (Chapter 4)
(Chapter 3) MARKET
FOUNDER
EXECUTION MATH
How will you execute What is your organizing
with agility, openness, logic? How will you
make money?
and stamina?
(Chapter 5)
(Chapters 6–8)
American Management Association • www.amanet.org
