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Ten Greatest Ideas for Building the Retail Business of Your Dreams • 119

     The shop is making a healthy profit. In fact its return on capital employed at
20% is pretty good. There is nothing untoward either about its ability to pay its
interest charges out of its profits. In fact interest accounts for less than a third of its
profits before interest and tax. Here are the numbers:

Long term debt                      60.0
Shareholders' funds                 40.0
Capital employed                   100.0

Return on capital employed         20%
Profit before interest and tax     20.0
Interest rate                      10%

Interest                            6.0
Profit before tax                  14.0
Tax rate                           25%
Tax                                 3.5
Net profit after interest and tax  10.5

     Unfortunately those numbers only show one of the implications of debt i.e.
interest. Another one is making repayments. In this case the company has to pay
back £12,000 a year on the five-year loan. Now look at the numbers:

Net profit after interest and tax (as before) 10.5

Repayments                         12.0

Net cash outflow                   -1.5

So, bad luck, they are making money and running out of cash. The great idea is that
you keep a constant running cashflow up to date. Whenever a significant transac-
tion takes place, map it on to your cashflow. Before you spend money, even al-
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