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Six Greatest Ideas for

Building Creative Plans

Introduction

To attain your dream, you have to keep dreaming. The problem this gives you is to
bridge the dream into a creative plan where the output is what you and your team
are actually going to do. Most successful people have found this out and arranged
for themselves and their board and other teams of people to go off site to produce a
plan. For this youneed a process - the creative planning process. All planning proc-
esses include three elements - analysis, objective setting and activity planning. Idea
85 illustrates this in a particular circumstance - building the account plan you need
in order to maintain and expand your biggest customers. I use this one as an illustra-
tion because it has the element of analysing the customer position as well as your
own. You can use the same process equally well, with only minor alterations, for
building a creative business plan.

So, it's not optional, get the people who need to be there together and build a
creative plan.

Idea 84 - Of course we will always keep our biggest
customers... (not)

This idea and the next one are mainly concerned with the sellers of complex prod-
ucts building the business of their dreams by selling high quantities of products and
services to other businesses, particularly to large businesses with long chains of com-
mand. You may sell heating and ventilation systems to contractors, for example, or
fast-moving consumer goods to supermarkets. Another contender for this treatment