Page 15 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

As TNS illustrates, simple and positive gestures can achieve
impressive results in terms of employee satisfaction, pride, and
motivation.

In practice

• Carry out acts of corporate social responsibility—such as

donation, fundraising, or simply enacting more compassionate
business practices. These all serve to make current and potential
employees feel proud to work with your organization.

• Ask employees what they value—what would they like their

employer to do?

• Provide opportunities for employees to engage in fundraising

and volunteering activities.

• Avoid negative business practices. Employees will be less

motivated to work within an organization that is viewed negatively
in society.

• Remind employees of the ways their services benefit society;

how the everyday tasks they perform make a positive difference
within society.

8 • 100 GREAT BUSINESS IDEAS