Page 50 - 100 Great Business Ideas: From Leading Companies Around the World (100 Great Ideas)

strong sense of corporate identity and commitment to customer
service, Ryder ensured that there were additional products and
services available at its outlets. These included information about
the advantages of using Ryder’s towing equipment and details of
longer-term discount rates.
The benefit of these measures to customers was closely monitored
with a customer satisfaction survey, prominently placed in each
truck cab. Apart from checking customer satisfaction, they
highlighted Ryder’s renewed commitment to service, enhancing
future sales prospects. This approach contributed to Ryder’s ability
to turn around its business.

In practice

• Ensure that existing and potential customers have easily

available information about the various services and benefits
your company offers.

• Collect feedback from clients to ensure their satisfaction and to

present an image of your company as customer focused.

• Enable customers to use your product—provide them with

instructional information, ideas, online guides, people to talk
with—anything that will empower the customer and help them
adapt your product to their needs.

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