Page 4 - PCNA-2024

Redefine

“Redefine” is about sustainability. It’s about repurposing, reconstructing and redefining
the way we live and the products we use in more eco-friendly and socially conscious
ways. A great example is the growing consumer preference for “Quiet Luxury,” which
references high-quality, timeless styles with elevated materials that have longevity. At

PCNA, Redefine means we are reevaluating our products and manufacturing with a
continuous goal of making our world more sustainable.

A.

C.

B.

There is an Industry-wide push for sustainable materials and transparency.

% of Business ALES of sustainably % of Americans

87Leaders expect Smarketed goods 61agree that global
to increase investment have surged 2.7 times climate change affects
in sustainability over faster than conventional their local community.
the next two years. products.

4 2024 TRENDS | REDEFINE