Page 7 - Bookfield Zoo Chicago Annual Report 2024
P. 7
New
BRAND IDENTITY
Unveiled on March 1, 2024
Honoring a rich legacy of In the Zoo’s momentous 90 anniver- The centerpiece of the brand
th
sary year, the brand evolution is the evolution is the unveiling of a new
conservation impact and leadership first significant transformation of logo mark: the lion replaces the
its visual identity in nine decades— longtime bison symbol. The choice
while boldly looking toward the future, seamlessly merging its profound pays homage to the Zoo’s rich
conservation science and education- history and heritage, reminiscent of
Brookfield Zoo Chicago and its parent organization, al initiatives and unparalleled Zoo the historic stone lion statues that
experience, while also more aptly greet guests at the Zoo’s entrances
the Chicago Zoological Society,
recognizing the organization’s and adorn the promenades within the
proudly unveiled a new unified identity: enduring contributions to Chicago park. Additional animal iconography
and beyond. also recognizes specific significance
BROOKFIELD ZOO CHICAGO. As a catalyst for fostering more in the Zoo’s conservation efforts.
profound connections with diverse “Our refreshed identity serves as a
audiences, Brookfield Zoo Chicago springboard, marking the beginning
introduced a new brand mantra: of our visionary commitments for the
“Connect. Care. Conserve.” Zoo’s next century,” said Dr. Michael
This powerful call to action invites J. Adkesson, president and CEO of
the public to embrace their role Brookfield Zoo Chicago. “In an era
as stewards of the environment, defined by climate disruption and
nurturing understanding, empathy, biodiversity loss, our refreshed
and personal action to preserve and identity recognizes the significant
protect wildlife and nature. impact zoos have on conservation
of wildlife and wild places. Our
programs reverberate locally and
globally to help shape a world where
the balance between humans and
wildlife is understood and celebrated,
ensuring a legacy of conservation for
generations to come.”
ANNUAL REPORT 2023 3
