Page 182 - Les 150 meilleurs conseils de management de la Harvard Business Review

Les 150 meilleurs conseils de management de la Harvard Business Review

127. “Surviving a Recession—And a Wildfire”, d’Adam Werbach
128. “Do’s and Don’ts for Your Work’s Social Platforms”,
d’Andrew McAfee
129. “Social Media’s Critical Path: Relevance to Resonance
to Significance”, de Brian Solis
130. “Debunking Social Media Myths”, de David Armano
131. “How Would Walt Disney Market in 2009?”, de John Sviokla
132. “What’s Your Company’s Sentence?”, de Bill Taylor
133. “What McDonald’s Can Teach Us about Recovery”,
de Mats Lederhausen
134. “Understanding Customer Experience”, d’Adam Richardson
135. “Four Ways to Increase the Urgency Needed for Change”,
de John Kotter
136. “In E-Commerce, More Is More”, d’Andreas B. Eisengerich
et Tobias Kretschmer, Harvard Business Review, Mars 2008
137. “Groupon’s Four Keys to Customer Interaction”, de John Sviokla
138. “It’s Not Who Your Customers Are, It’s How They Behave”,
de Peter Merholz
139. “Looking to Grow Sales on the Cheap? Use Natural Spokespeople”,
de John Sviokla
140. “Better Customer Service Through Transparency, Tribes,
and Talent”, de John Sviokla
141. “How Integrated Are Your Customer Experiences?”,
de Peter Merholz
142. “Want to Understand Your Customers? Go Pyscho”,
d’Anthony Tjan
143. “Are You Catering to your Customers’ Anxieties?”,
de John Sviokla, Anand Rao et Jamie Yoder
144. “To Win the Sale, Win Your Customer’s Heart”, de Clif Reichard
145. “Persuasion Tactics of Effective Salespeople”, de Steve W. Martin
146. “The Secret to Meaningful Customer Relationships”,
de Roger Martin
147. “How (Not) to Complain”, de John Quelch
148. “The Farm-to-Table Secret to Motivating People”, de Peter Bregman
149. “Developing Services Consumers Want”, de John Senior
150. “Simplicity: The Next Big Thing”, de Rosabeth Moss Kanter

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