Page 65 - Farm and Food Policy Strategies for 2040 Series
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Will tomorrow’s consumers be educated or inundated by
proliferating food labels?
By Jim Webster
Point a smartphone at the “QR” (for “quick response”) symbol at the top of a box of General
Mills Fiber One cereal (or any one of more than 36,000 products in a supermarket) and the phone
displays far more information about the food inside than most consumers care to read.
www.Agri-Pulse.com 63
