Page 3 - Export or Bust eBook

Greetings,

American farmers and ranchers understand that selling their products and
commodities to consumers who live outside of the United States has become a
much larger slice of their businesses. That’s why trade expansion is so key to
their bottom lines. However, it’s not something that happens without a lot of
public and private investment, years of relationship building and sound
government trade policy.

In “Export or Bust,” the Agri-Pulse editorial team examines the potential for both
trade expansion and contraction, providing a comprehensive look at a topic that is
full of promise and – at times – fraught with uncertainty. We talk to dozens of farm organization leaders
as well as market development experts with “boots on the ground” in other countries. This eBook takes a
close look at U.S. success stories – including soybeans, wheat, apples, wine and meat products - but
also dives into how other countries, like Brazil, are rapidly challenging U.S. farmers and becoming more
competitive in global export markets. As one source noted: “The floor of competition rises every day”
and with ongoing trade battles, the landscape for U.S. farmers and ranchers to expand trade has
become even more challenging.

Best regards,

Sara Wyant
Founder and Editor of Agri-Pulse

www.Agri-Pulse.com 1