Page 12 - GRDC_BRAND GUIDE
P. 12
LOGO / USAGE ON COLOR
COLOR
The continued success of the logo depends largely on the correct use of color. These examples demonstrate the preferred color system.
loGo In blaCK and off wHITe
It is preferred that the logo be used in off white when possible.
1. loGo In Color
The most common and flexible use of the logo will be in green. The logo should not be screened, nor should any drop shadows or any other effects be applied to the logotype or tagline, no exceptions.
2. loGo over Color or IMaGes
If the logo appears over color fields or images, the logomark and logotype should knockout and/or overprint. Please use the logo that best stands out on the background (keep in mind that even
in a full-color piece, it may be the black and off white logo). Avoid using the color logo when the background contains any color similar to that of the Green River logo.
OFF WHITE LOGO ON BLACK/627 GREEN
BLACK LOGO ON OFF WHITE
OFF WHITE OVER DARK IMAGE
PMS 627
BRAND IDENTITY GUIDE | loGo 12
