Page 6 - GRDC_BRAND GUIDE

IDENTITY OVERVIEW
BRAND COMPONENTS
The look and feel of the Green River identity is determined by three basic components: the logo, color, and typography. These elements have been carefully designed and selected to project a coherent, pleasing, and meaningful image of Green River to our audience.
1. loGo
The identity conveys the boldness and heritage of the Green River brand. Proper and improper use of the logo are discussed later in this guide.
2. Color
The primary color of the logotype is Off White.
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For specifics on color usage in the logo, as well as other options, in the color palette see Color Logo Configurations and the Color Palette sections in this guide.
3. TYPoGraPHY
Custom letterforms have been created for the Logotype. For supporting typefaces and their appropriate uses see Using Typography.
BRAND IDENTITY GUIDE | loGo BRAND VISUAL GUIDE | IdenTITY overvIew 6