Page 52 - VIDYALAYA MAGZINE 2017 - 18_KVSRC

Prime Minister Shri Narendra Modi officially announced this campaign on

2nd October, 2014. This mission has become India’s largest drive with more

than 3 million collage students, Government employees, and school students

from every corner of the country participating in the campaign in cities, rural

areas and towns. In reference to Gandhi’s Champaran Styagrah. This

campaign has been called as ‘Satyagraha as Swachagarh’ by the Prime

Minster. The drive has been categorized in two sub- mission ‘Swacha Bharat

Abhiyan that operates under the Ministry of Housing and Urban Affairs’ and

Swacha Bharat Abhiyan that falls and operate under Ministry of Drinking

Water and sanitation.

The volunteers of the campaign are called ‘Swachhagrahis’ or Ambassador of

cleanliness; who have promoted community approaches to sanitation at

village levels and indoors plumbing. A number of Non- Governmental