Page 17 - 2021 Risk Reduction Series - Communication Part Two

SVMIC Risk Reduction Series: Communication

testimony, the husband’s attorney requested that the
hospital produce the cell phone records of all staff involved.

The records revealed that none of the staff’s cell phone
usage was work-related at all. This finding bolstered the

plaintiff’s argument that physicians and staff had not
timely diagnosed or treated the plaintiff.

While social media may enhance the ability of a practice to
share important educational and marketing information with

patients, potential patients, and their families at minimal cost,

there are associated risks. Set boundaries on social media
accounts and keep privacy and legal concerns in mind. Before
developing an online presence via social media, it is wise to

first develop a written Social Medial Policy for the practice. This

policy should include clear guidelines not only as to content the
practice uses, but also on what providers and staff may post on
their personal sites relative to the practice. The policy should

also address if and when the practice will permit an employee to

access social media during work hours and while at the place of
employment. All employees from the top to the bottom should
be required to review and sign the Social Media Policy. For a

sample social media policy, visit Vantage.svmic.com.

Website and Online Advertising

It is important for physicians to be aware of the content and
messaging on the practice’s website. Some risk issues include:

• Advertising discounted or free services

• Misrepresenting credentials of clinicians and staff

• Unauthorized before-and-after photographs

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