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ALCOA







                                                                           The




                                                                           Element Of



                                                                           Possiblity







        ALCOA, the Aluminum  anti-trust laws. This led to  He was highly committed

        Company of America  a gradual downfall of the  to his vision of “zero
        was established in the  company over the years.  accidents”, and took many

        year       1888.       ALCOA In  order to  overcome  steps to make it happen.
        manufactures variety of  the grim situation, the  The                             investors        were
        items, from aluminum  board of directors, in  initially unhappy with O’

        foil to wrap chocolate  1987,  appointed  a young  Neill’s decision. However,
        Hershey’s Kisses, cans of  Paul O ‘Neill as the new  his vision was a success.

        Coca Cola, and  screws  CEO of ALCOA. On his  ALCOA, within a year full
        to maintain the integrity  first day, a meeting of the  of improvements in safety,
        of the satellite. Many  major stake-holders and  made a profit of $ 1 billion,

        people invested in the  the CEO was organised  its record high. When Paul
        company.             However, in order to discuss the  O’Neill retired  in 2000,

        during the early 1900s,  business                  strategies      to the market capitalization
        ALCOA’s          management expand their network.  of ALCOA rose by a
        repeatedly                chose To much of everyone’s  whopping  $ 27 billion.

        wrong steps, recklessly  surprise, O’Neill did not  The story of ALCOA is
        trying to expand their  discuss any such matters.  a perfect example for

        manufacturing capacity  He simply said, “With  everyone. It tells us how,
        and product range. The  the metal as hot as 1,500  when somebody focuses
        safety  of the  employees  degrees and machines that  on  human values,  profits

        was      compromised           in could be fatal, I intend to  generate naturally. Every
        order to fulfil this thirst of  make ALCOA become  habit has the power to

        expansion. ALCOA was  the  safest company. I  start a chain reaction.
        also  caught  up  in  legal  intend to pursue zero
        cases due to its violation of  injury (zero accident)”.

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