Page 51 - EW July 2022

People

15,000 students. The Lexicon Group good value, we have designed an
has business interests in health and online-offline hybrid model which
fitness, lifestyle and media. encourages peer-to-peer learning
Newspeg. The group’s latest initia- and provides five additional certifica-
tive launched in April is EduCrack, tion courses in personal branding,
an online test prep platform. It offers memory techniques, digital market-
school-leavers live classes, AI-driven ing, MS Excel, culture and ethics,”
mock interviews, access to recorded says Sharma.
lessons and also assigns teachers Lexicon’s other initiatives include
and mentors several cities to groom Thinkerplace, a programme which
learners. Selected mentors help builds state-of-the-art science and
students to learn by doing in corpo- computer labs for schools; the
rate offices and factories. EduCrack Lexicon Centre of Research and In-
also offers test prep guidance for 11 novation, which undertakes market
entrance examinations (MBA, Law, research for corporates; and Lexicon
IELTS) and CRT (campus recruit- Eduversity which offers short-term
ment tests). online courses.
History. A computer science and Future plans. Sharma has drawn up
business management alum of Pune Sharma: access & affordability goal ambitious expansion plans. “We in-
University and the Maharaja Agrasen tend to establish a university within
Himalayan Garhwal University, Ut- schools with an aggregate enrolment the next five years and enhance
tarakhand, Sharma began his profes- of 15,000. EduCrack’s portfolio to 15 courses
sional career marketing textbooks to Direct talk. ‘Thousands of students by the end of 2023. We have already
education institutions. After visiting flock to Kota, Rajasthan every year introduced Lexicon Eduversity which
dozens of schools during his 13 years to prepare for competitive exams. offers short online courses. They
in textbooks marketing, in 2006 he However, most of them don’t get will be dovetailed into the proposed
invested his savings to promote the value for money because of crowded university’s curriculum. Two new
Lexicon International School in Wag- classrooms. EduCrack’s clear objec- CBSE-affiliated schools and our
holi, a suburb of Pune. Since then, tive is to make high quality educa- first IB-affiliated school are also on
the number of Lexicon Group institu- tion accessible and affordable for the cards,” says this indefatigable
tions has transformed from a single students preparing for competitive edupreneur.
school with 19 students to 12 K-12 exams anywhere in India. To provide Dipta Joshi (Mumbai)

50 EDUCATIONWORLD JULY 2022