Page 44 - AARF 2019-2020
P. 44

The historic significance of the   more deeply, when taste and value
        place had much to do with his     merge.
        involvement with coming to know     Neither regionalism nor realism
        Florida art: “My research about   was central to the art world when,
        the property led to a study of    in 1972, Jim and Anne opened
        the history of Florida, which led   the Kissimmee Valley Gallery
        to Henry Flagler and his role in   in Sebring. The gallery was a
        funding and founding                        statement about the
        Florida’s historic art                      couple’s belief in
        tradition.” Flagler’s                       Florida. Jim’s course
        story, about how the                        was set, and, all in all,
        oil magnate came to                         he has and continues
        St. Augustine and that                      to be an advocate
        his grand Ponce de                          for Florida art and
        Leon Hotel had artists’                     artists. Furthermore,
        studios into which he                       Jim unabashedly
        brought established                         worked “to legitimize
        American landscapists,                      art as commodity.”
        was the impetus that                        This is perhaps more
        sparked Jim’s interest                      palpable a reality today
        in Florida art.                             compared to when Jim
          But it was, more          Jim’s book, Living   and Anne got started,
        clearly, Florida         Dogs and Dead Lions,   when modernist thought
        artists that caught       is a short no-holds-  suggested that art
        Jim’s imagination          barred look at the   speaks for itself and
        while defining his        economic side of art.  that the artist was above
        understanding of art’s                     worldly concerns. Of
        worth and                                             course, this
        meaning.                                              has never
        For Jim,                                              been reality,
        art’s worth is                                        which is
        based upon                                            clearly the
        monetary                                              case with the
        values as                                             resurgent
        much as its                                           interest in the
        aesthetic                                             Highwaymen.
        values. It                                              In 1994,
        might be                                              Jim named
        stepping                                              a then
        too far out                                           nameless
        onto a limb                              Harold Newton  cohort of
        to say that, to                                      painters “The
        him, aesthetic                                       Highwaymen;”
        appreciation is predicated by the   this  unleashed a cultural
        marketplace; taste is learned but   phenomenon. On no uncertain
        adding financial value to artwork   terms, art and commerce were
        somehow makes it look more        inextricably linked from the start.
        interesting. At least people will   The artists’ biographies, their
        look at artworks differently, if not   social positions and narratives of

                                        44
   39   40   41   42   43   44   45   46   47   48   49