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MARCH 2018 • Volume 31 No. 7 www.antiqueshoppefl.com

Midcentury Midwinter

By: Amy Gale

Postwar England was bleak. Rationing was in force, Their fluid, rimless, and monochrome designs were
towns were in rubble, and the weather was, remarkably, familiar to the English ceramics industry, but it was
worse than ever. Midwinter Pottery wanted to make vital to see their work in situ. While Zeisel and Wright
a break with the past. The Staffordshire firm had a lived in New York City, it was out west that the youthful
reputation for turning out Old English wares. But cozy informality associated with their wares flourished.
rural scenes and floral sprays were irredeemably out of The milieu that Roy Midwinter wanted to observe
date at home and abroad. “I will shoot the next man was the intended audience for the Guide to Easier
who comes all the way over from Stoke to show me Living that Wright and his wife Mary published in
more English roses,” said the buyer for one Canadian 1951. “We are making a new etiquette,” proclaimed the
department store. authors.
So the firm sent the top sales director, Roy Midwinter, Continued on Page 2
to the west coast of America to see the work of Modern
American designers, like Eva Zeisel and Russel Wright. ←One of the most popular Midwinter patterns: Hugh
Casson’s Cannes (Christie’s, London, May 11, 2005, lot 102)

Oviedo Antique Mall Spring Extravaganza Mar. 2-5
During the 4 day extravaganza, all 110 dealer booths will be offering fabulous sale
pricing - up to 50% off storewide. There will also be a complimentary hot & cold buffet is
available all 4 days. During the Friday thru Monday sale each customer purchasing $30 or
more receives a free gift.
Located at 95 Geneva Drive Oviedo, FL 32765 (407-366-3668), Oviedo Antique Mall
Drop by The Feed Store Antique Mall for an adventure into Ol’ Florida. We are a 50
is open 7 Days a week Monday-Saturday 10am-7pm & Sunday 12-6pm. The mall will be booth mall located in an 8,000 sq. ft. feed store built in the 1940’s.
loaded with antique, vintage and contemporary Christmas décor. The Feed Store Antique Mall has rustic charm with a wonderful variety of antique,
The 12,500 square foot mall is loaded with an ever-changing array of all your favorite vintage, and collectible items ranging from Victorian, Military, Primitives, Mid Century
antiques and collectibles. Offered are coins & paper money, gold, silver & costume jewelry, Modern, Elegant Glass, Pottery, Art, and much more.
furniture, primitives, linens, Lladro, Baccarat, China & Crystal, Lenox, military collectibles, We are open 7 days a week from 8 am to 5 pm Monday thru Saturday, and Noon to
Fiestaware, art work, advertising collectibles, antiquarian books, Kitchenalia, LP albums, 5 pm on Sunday. Conveniently located on U.S. Highway 301 in Ellenton, we are just one
Longaberger baskets, Disney collectibles, antique toys and so much more! mile west of I-75 at exit 224. Stop by for Friendly Service, Where EVERYONE is Welcome!!
Stroll through Oviedo Antique Mall while listening to 1950’s hit music. Onsite watch The Feed Store Antique Mall's address is 4407 U.S. Highway 301 N, Ellenton, FL 34222.
& clock repair by 40 year veteran watchmaker, as well as complete onsite antique and Contact them at 941-729-1379, visit their website www.feedstoreantiquemall.com or like
modern camera repair service. them on facebook at www.facebook.com/feedstoreantiquemall.

Florida’s Largest Monthly Antique Event!

300 South Florida Fairgrounds MARCH
9067 Southern Blvd.
VENDORS West Palm Beach, FL 33411 2-4

www.wpbaf.com info@wpbaf.com
EARLY BUYERS: “1st Pick” Friday 9AM-12PM • Admission $25 - Good All 3 Days • GEN. ADMISSION: FRI 12-5PM, SAT 9AM-5PM, SUN 10AM-4:30PM • Admission $8