Page 19 - Local Business Magazine (1) (1)
P. 19

I N   T H E   M A R K E T   F O R   S U C C E S S





                                                                  "I was wondering how my sound was
            w h e n   a s k e d   h o w   h e   f e e l s   a b o u t   h i s   r e c e n t
                                                                  going to be accepted....NYC was so
            c h a r t   s u c c e s s ,   a s   w e l l   a s   b e i n g   t h e   o n l y
                                                                  receptive of me....I'm a student of the
            l o c a l   a r t i s t   t o   h a v e   a c c o m p l i s h e d   t h i s ,   h i s
                                                                  craft, I know the craft so well....my
            r e p l y   w a s   s o f t   a n d   m e a s u r e d   b u t   s p o k e
                                                                  sound is engendered to be accepted...I
            v o l u m e s   o f   t h e   p r i d e   h e   h a r b o r s   f o r   h i s
            p r o j e c t s   r e c o g n i t i o n .  "It was different for  performed third, but by the time i was
            me because I've always been the one                   done, they didn't even want to hear the
            that's been overlooked...to be the one                New York cats anymore...that's how i
            that's now making an impact.....it's                  knew something was about to happen"!
            fulfilling".


























               "  I  '  M     T  R  Y  I  N  G     T  O     D  O     S  O  M  E  T  H  I  N  G     I  N     A  N     A  R  E  A     W  H  E  R  E

                                 R  A  P     D  O  N  '  T     E  X  I  S  T  "  .  -  R  E  A  C  E  Y  U  N  G



            A   l a r g e   p a r t   o f   B r a n d o n ' s   c h a r t   s u c c e s s   w a s  L i s t i n g   T h e   N o t o r i o u s   B . I . G   a s   a   s t y l e
            a t t r i b u t e d   t o   a   s o c i a l   m e d i a   a n d   s e l f  i n f l u e n c e   o n   h i s   c a r e e r ,   h e   r e f l e c t s   o p e n l y
            p r o m o t i o n   c a m p a i g n   t h a t   h a d   f a n s   a n d  a b o u t   a   t i m e   t h a t   s e e m e d   l i k e l y   t o   h a v e
            l i s t e n e r s   p u r c h a s e   d i g i t a l   d o w n l o a d s  a l m o s t   d e r a i l e d   a l l   o f   h i s   r e c e n t   s u c c e s s .
                                                                  "In 2015 I was falling out of love with
            d i r e c t l y   f r o m   y u n g s   h o s t i n g   p l a t f o r m s .
            "That strategy came from Marco                        music...I don't know where i was
            Patterson...it's a direct to consumer                 mentally...I pushed through and put

            interaction where i went straight to                  together 250 copies of my CD and sold
            everyone that follows me on social                    every last one of them, paying off bills
            media....it's a hit or miss strategy, and i           for the first time with my music...it was
            have a lot of misses...it's 50/50...but if            crazy...AND IT'S GOING TO GET EVEN
            somebody don't want to support it...I                 CRAZIER NOW...This year.....it's
            know somebody else will".                             INEVITABLE for me!".
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